Dan Wald is the author of Ad Asylum, the fictional account of a once great ad agency now on the brink of collapse. To save their company, as
well as their own jobs, two agency peons are forced to take matters into their own hands for one last chance to land the largest fashion account in the world.
Dan has spent over 25 years in the marketing world in New York City. He claims that writing Ad Asylum was actually a pitch for a feminine care product gone
bad. There are many clients, colleagues, and bosses who will probably deny any knowledge of having known or worked with Dan. Such clients include McDonald’s,
Kraft, A&E, WE, AMC, Hearst, Sears, Sprint, Unilever, Kimberly-Clark, Lufthansa, CondeNet, Bacardi, NBC, Verizon, and Disney, among numerous others. Dan’s alma
maters have also expunged his record, although he actually has a BA in Economics from Colgate University and an MBA in Marketing from the University of Chicago Booth
School of Business. Barnes & Noble will also deny that Dan played an instrumental role in the development of bn.com.
He is often quoted as saying, “That incident at the interactive conference in Las Vegas never happened. I wasn’t even in the pool. I deny everything.” Dan lives
in an undisclosed location in New Jersey with his lovely wife, two teen-aged children, and two psychotic Westies. He’s hoping that the right combination of synapses
fires off in his brain again sometime, creating another idea for a book. In the meantime, he’s focused on keeping all of his wonderful, intelligent, and absolutely
brilliant clients happy.